Module 7 -Sport Specific Coaching

Horst Lichtner

Affiliation: International Ice Hockey Federation (Former General Secretary)
Position: Former General Secretary of the International Ice Hockey Federation (IIHF)
Professional Qualifications:
  • More than 30 years of international experience in sports management, sports marketing and event organization.
  • Marketing Director at the German Football Association (2001–2006).
  • Marketing Director at TEAM Marketing AG (1997–2001).
  • Executive Director at CWL Marketing AG (1994–1997), responsible for international sports marketing activities and involvement in Ice Hockey World Championship projects.
  • General Secretary of the International Ice Hockey Federation (2006–2021), overseeing global governance, administration, strategic development, commercial operations and international competitions.
Other Professional Activities:
  • Contributed to the organization of several Ice Hockey World Championships, including events held in Germany during the 1990s.
  • Frequent speaker and representative of the IIHF at international conferences, federation meetings and strategic forums within global sport.
  • Recognized as one of the leading executives in international ice hockey administration during his tenure with the IIHF.